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MAC Releases Lip Duos Resembling Kylie Lip Kit
MAC announced this week lipstick and lip-liner duos, a move viewed as an attempt to capitalize on the lip kit trend after the launch of Kylie Jenner’s products. While Kylie Lip Kits sold out almost...
View ArticleL2 Beauty UK: E-Commerce
Managing Director of L2 Europe Simon Birkenhead offers insights on UK Beauty brands investments in e-commerce.
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Sampling Takes Center Stage on E-Commerce Pages
Evidence repeatedly shows that samples drive conversion. Customers that receive a sample of a product are more likely to purchase the full size. Despite this, most samples are relegated to an...
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3 Omnichannel Strategies to Reach Global Chinese Shoppers
It’s no secret that a favorite activity for Chinese travelers abroad is shopping for foreign luxury, cosmetics, and CPG brands without the China price markup. They may be heading to brick-and-mortar...
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Top 10 Beauty Brands in France
Beauty brands in France are falling behind their peers in the U.K. and U.S. French brands struggled to maintain their category in this year’s Index, with foreign and global brands accounting for half...
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Fashion’s Top Trend: Investing in Beauty
As growth slows in the fashion and retail sectors, the beauty market is thriving. Women now spend more on beauty products than apparel. Global sales are growing 4.3% annually and are estimated to reach...
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Can Facebook Replace the Brand Site?
Brands typically find success in using social media to build awareness, but French Beauty brand Eau Jeune is testing Facebook’s potential as a direct sales tool. In 2016, Facebook strengthened its...
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Ulta Carries Narrower Range of Prestige than Sephora
Ulta has been steadily blurring the lines between mass and prestige beauty products, placing lower-priced items sold at drugstores (Maybelline, NYX) in the same vicinity of prestige products carried in...
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Ulta Builds Strong Hold in Hair Care
While Sephora remains the reigning queen of prestige cosmetics and skin care products, Ulta is exhibiting dominance in Hair Care. L2 research finds that Sephora is more visible in organic search...
View ArticleIndie Index: The Ordinary
Consumers’ shift to online product research has fundamentally changed the path to purchase, across the Beauty sector. In this episode of Indie Index, L2 VP of Beauty Claude de Jocas discusses how...
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